How one of the worst tasting and lowest rated beers keeps selling well
Constellation Brands (STZ), best known as a wine empire, is once again crooning about Corona. Last year it bought all of the Mexican brewery that makes the beer and the company that imports it to the U.S. The results have been intoxicating: Profit in the recent quarter almost doubled because of a surge in Corona sales.
Corona is now the fifth bestselling beer in the U.S., selling more than double the amount of Heineken, the next most popular import. It’s growing while the rest of the beer business is drying up or being siphoned off by new small-batch brewers. Last year, Corona sales rose 4 percent.
Here’s the curious thing: Corona is not very good—at least by most critical accounts.
After 3,200 reviews at RateBeer.com, Corona has a grade of 1.69 out of 10. The Beer Advocate gives Corona an “awful” rating of 55 out of 100 and the following description: “faded aromas of sulphur, faint skunk, mild cooked veggies.”
Not only is Corona not very good—it’s one of the worst Mexican beers.
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