The developers of
Deus Ex: Mankind Divided came up with the term "mechanical apartheid" for the repulsion and distrust shown by natural people towards augmented people in the game. However, the use of the term caused controversy; the developers were criticized for using it, especially due to the historical use of the term "
apartheid", referring to discrimination against blacks in
South Africa. The game was accused of being racist and racially insensitive by some critics.
[28] Eidos Montreal's Jonathan Jacques-Belletete responded in an interview that he felt the complaints were "ridiculous" and justified the use of the term as appropriate for the game since the
Deus Ex franchise is about human nature, which has historically repeated trends of segregation.
[29] Mary DeMarle, the executive narrative director of the game, responded to the controversy by saying that they are trying to present the issues of the world without judging anyone for their actions.
[30][31] Gilles Matouba, the former director of the game and a
black Frenchman, added that the term was coined by him and Andre Vu, an
Asian Frenchman who is the brand director of the
Deus Ex franchise and they wanted to offer the audience something unique and something that was close and personal to them. He continued, saying that racism was a dark part of human nature and they wanted to treat this subject. He also scorned those who had criticized the developers for using the term, especially those who had suggested they were all white.
[30]
The usage of the term "Augs Live Matter" in the game caused controversy; with critics alleging it was trying to appropriate the
Black Lives Matter movement including
BioWare designer Manveer Heir who claimed the game's narrative might come across as anti-black even if it was not. Vu however denied the accusations claiming the phrase was coined before the movement started and stated that it was an "unfortunate coincidence".
[32][33][34] Carolyn Petit writing for Feminist Frequency termed the alleged appropriation of the movement as "outrageous".
[35]
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