Steve Rifkind

[madchild]

After his massive success with Wu-Tang and watching Master P blow up, Steve Rifkind was ready to sign an artist in the South, which came along with Three 6 Mafia. During an exclusive interview with VladTV, Steve revealed that he sold his company to Sony because of Three 6 Mafia, who were able to keep all of their publishing with their deal.

Other artists who Steve had the opportunity to sign were Eminem, whom he didn't feel had a marketable enough sound at the time, and Jay Z, whose deal was blocked by RCA.

Steve also spoke about getting death threats and kidnapping threats on his child, which you can hear more about in the above clip.

[madchild]

Record exec Steve Rifkind was lucky enough to work with the legendary Big Pun before he passed away. Here, Rifkind talks about signing Pun, the early success of his records, and the events leading up to his death. Watch above.​