I think its widely accepted that the 360 won that Gen. It took far too long for the PS3 to get up and running.
Their are 2 big reasons why they clearly lost this Gen. The Xbox One reveal was horrendous and probably the worst reveal of a console ever focusing on DRM and entertainment instead of games. Then the fact that they weren't any big Xbox exclusives anymore. Forza isn't a system seller and people are burnt out from Halo and Gears of War.
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