It's time to turn Cena heel. It's way overdue. Yeah, it might hurt the marketing some for the kid's and broads, but he will pick up more male fans. Just get rid of the PG rating already though. They contradict themselves anyway, cause some of it isn't PG. Punk will turn face and fight the establishment. Cena will pull a swerve and join up with Triple H and some others in a new heel group(The Establishment).
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