Bit out there, but I was wondering if LAD did any actually paid promo campaigns? Same for Shaka & his BSOM? Are those sales/streams just by organic? In that case I'd say they are leaving money on the table. Probably not much, but the facts for the last 5 years are organic reach does wood. You want to sell, you got to pay for ads to reach people. (Even more now with bots flooding the space.)

$50,- for a digital release sound good in theory. In practive in my opinion it would undercut the original buyers. What would be the incentive to buy the physical if it just shows up cheaper later. Original buyers, if this was not communicated before hand, would feel slighted and thus not as motivated to invest in the next release. It's all in the agreement and communication that people that buy the original ticket know what they sign up for. Not saying I do not see your point in making an extra buck with a digital release after X time. Like a timed exclusive.