I've never been a Kendrick fan. His voice kinda irritates me. But he's obviously the most acclaimed rapper in the world today. Critics seem to hype his albums because they're socially conscious, but most of his fans are Gen Z kids. As an older Millennial, I'm not impressed. From my generation, I'd rather listen to Chris Rivers, Earl Sweatshirt, Conway, Action Bronson (before he fell off), Mayhem Lauren, and Domo Genesis.