![Quote](images/misc/quote_icon.png)
Originally Posted by
Cilvaringz
Forget the 28M figure for a second. And to be clear, RZA and I had nothing to do with this roll out. We were told they were going to try something and there were issues to clear with RZA and Divine, but we weren't in on any planning or consulting or anything. I found out about Tasmania in the news. NY was last minute. And I still only half understand why the roll out was done this way and how the numbers were put together. Re: the 88 void, I had already told them I was happy to void it if RZA and Divine were and there was a win-win for the Clan and everyone. But I wasn't and am not privy to those convos between them.
But wherever it stands, there's two other numbers to look at. The first number is what it cost to make this record. Due to an NDA I can't tell you how much exactly but I can say it's very, very expensive. I think we all know that certain Clan members have been vocal about their payments not reflecting standard record label commissioned project fees. So we have OUATIS which was done with a smaller budget than what would usually be standard, it has had 10 years of press you couldn't buy or dream of, everybody and their grandmother has heard about this project and a hugely built anticipation.
Now lets take the results of the Pleasr rollout and factor in the debatable holes such as the crypto angle most of us don't understand (me included), extreme low price for a piece of the music, the sales announcement being drowned in three previous news cycles (Shkreli lawsuit, Tasmania, NY) all close together, no clear communication on what's being sold and obviously a seemingly impossible and fairly off-putting goal to achieve of 28M sales before the record's released (or half even).
But for the sake of argument, lets say it all was well communicated and clear, 13000 unique buyers each paid 10.99 for the record and $143.000 was made. Or maybe it's so special they'd all pay $100 for the record and the turnover was 1.300.000 USD.
I can tell you right now that 1.3M would not cover the expenses of an album like OUATIS the way it was produced. Let alone if it was done in a way where everybody did get paid a record label commissioned fee. A Better Tomorrow has roughly 40M streams. That's $160.000 at best. That's an album the Clan (though reluctantly at times) promoted officially. The Saga Continues, not an official Wu-Tang Clan album, did better at roughly 88M streams. That's $352.000 at best (best, being a $4000 per 1 million streams ratio). You can add some imaginable income from collectable vinyl and CDs and miscellaneous revenue.
Point I'm making, is that to make OUATIS an economically viable project (just to breakeven) it carried more value being a single copy, then it seems to do as a potentially public copy after 10 years of press, legend and notoriety. It might be too early to tell, but a momentum doesn't last long in todays world. And if they had charged 10x or even 100x as much, do you think the unique buyers would be more, less or the same?
Pleasr is in it for more than 5M. To break-even the conventional way you're looking at a minimal of 2 Billion streams by prime Spotify accounts in prime countries with high pay out ratios per 1M streams. Their biggest album 36 is at roughly 1.2 Billion streams. You'd need double that. Only 12000 unique people have bought the Pleasr token, with some buying as many as 12000 copies at once. Two crowd funding efforts back in 2014 raised $ 11000 and $ 18000 respectively.
Given all this, the numbers either don't add up or are high unlikely at this point. Anything might change. But for now I'd say, that it might be fair to conclude that an album of this kind by this artist in this day and age as a publicaly available product simply isn't economically viable or extremely risky. But as a single unit, it's shown the opposite. 5000 people are on the waiting list in Australia. NY was sold out in 3 seconds. Small venues and small numbers yes. But the Clan sells out huge capacity venues now.
So can the album do better as an artwork then as a puclicly accessible standard album? Has The Clan, like the Stones and other similar legendary artists, simply become culturally more valuable than they are on new recorded work?
I thought so in 2014, I think so now.
What do yall think?
Bookmarks